It began somewhat differently and evolved. We used to call it celebrity endorsement.
A celebrity would wear a product and the product would become famous.
Yeah right... I'm
convinced...
Ethos as I've mentioned before.
Thing is the way they did it was outdated.
Yeah now I'm
totally convinced...
Not that it stopped.
But now you don't want your favorite brand to be so mainstream.
By the way the
P&G ad was really emotional.
Incredible. Let’s move on.
One of my favorite sports to watch during the Olympics is swimming and it also begins first.
So I see athletes and Phelps step in to the pool with headphones. Specifically beats by
Dre.
Did he pay for a sponsorship? Nope. Nothing. Well he did payed the athletes.
OK. And made millions!
The move was
brilliant.
And now of course its spreads everywhere.
Samsung did it.
Before the ad
there was a media buzz all around about the black hooded people.
Well now I believe
that this was obviously a campaign and you knew about it all along. But. It was a big buzz.
And while you were
expecting for the consumer to feel deceived, he actually feels happy to see
something as clever as that.
Thus triggering his wallet.
I believe ambush marketing is here to stay.
And I actually believe that in a while there won't even be a need for celebrities. The consumers will be doing it for the brand.
Personally I would
love to be surprised be a brand.
If they manage to surprise me they might get me to trial the product. And of course if the product is good then it will get me.
A clever fresh way of advertising worth pay attention to.
